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Commission urges unity on mobile TV |
The development of a cohesive mobile phone TV market should become a priority for EU Member States and the region’s ICT and telecoms industries in order to meet the potential of the opportunity, according to the European Commission. Mobile TV is expected to provide a new platform for audiovisual content, with new business areas for content creators and service providers. Currently, Member States are researching and developing their own domestic mobile TV markets, a move that the Commission claims could be detrimental to the overall success of the technology in the territory. “With an estimated worldwide market of €11.4bn by 2009, Mobile TV represents an opportunity for Europe to combine its strength in mobile communications with the richness and diversity of its audiovisual sector,” commented Viviane Reding, EU Commissioner for Information Society and Media, speaking at the CeBIT event in Hannover. “However, I am disappointed about the lack of progress made so far. To fully reap the benefits of this market and to export a European model for Mobile TV as we did with GSM for mobile phones, industry and Member States must work more closely together to devise a common approach, compare technologies, look at possible legal obstacles, make spectrum available throughout Europe and choose together the best way to ensure a quick and large take-up of Mobile TV by Europeans, preferably based on a single standard. It is now time to draft the new model of Mobile TV that it needs to be economically successful in Europe.” |
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